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British Cartoon Network Mistakenly Airs Bookmaker Ad

mardi, février 18th, 2020

British Cartoon Network Mistakenly Airs Bookmaker Ad

Despite strict rules that govern the airing of gambling ads on tv, the Cartoon Network made a huge faux pas recently when it mistakenly aired an advertising for British bookmaker Coral during a broadcast on the children’s television channel.

The controversial ad was aired on Turner Broadcasting’s Boomerang channel along with the Cartoon Network, sparking outrage as the broadcast code strictly prohibits the marketing of gambling ‘in or adjacent to programs commissioned for, principally directed at, or likely to appeal particularly to audiences below the age of 18 years,’ therefore heads were positively tumbling when the broadcast clearly broke these rules.

Numerous Airings

The station could have perhaps been forgiven for their ‘serious breach’ of the rules had the advertising aired just once, but the advertising was broadcast nine times on a Saturday morning back in May of this year, which is primetime viewing for kids kick-starting their weekend with some cartoon antics.

The Advertising Standards Agency says that Turner Broadcasting has ‘apologized unreservedly’ for the hiccup, and has now explained that the ad was broadcast, repeatedly, in error.

Action Figure Used

But just what’s worse is the fact that ad that is coral involved one of kids’ most beloved all-time favorite characters and Marvel Comics hero, the Incredible Hulk. This merely provided more ammunition to those whom claim that gambling promotion targets youn (suite…)